La Quinta Inns & Suites

Tuesday, October 05, 2010


ST. LOUIS Come on boys…it’s a “Convoy”! 106.5 The Arch wants you to travel down that lonesome highway, and back to your rambling roots of the 1970’s and “catch them on the flip-flop”.

The St. Louis radio station has put out an APB that Monday, October 4th will be officially observed as “10-4 Day”.

All of the WARH on-air personalities will be putting the pedal to the metal, assuming their best CB personas to take you out on the open road – complete with your favorite trucker slang mixed with the Arch’s music variety playing all day long.

Grab your amigos and listen for your favorite cruisin’ tunes from “The Dude” Van Lorenz and his partner Rick “Rikki Tikki” Wallace, the “Steele Mama” Michelle Steele, “Panama Red” aka Al Hofer, and “RockChick” Christy Swyers.
“Keep your noise between the ditches and smokey out of your britches” and enjoy the ride with 106.5 The Arch on “10-4 Day” – but “watch your backdoor” so you don’t “feed the bears”!

For more information about 106.5 The Arch and the upcoming “10-4 Day” on October 4th, please contact Program Director Kevin Robinson at (314) 983-6229 or via email at Additional information about the station is available by visiting their web site at

About Bonneville International
Bonneville St. Louis is an affiliate of Bonneville International (, which was founded in 1964 and currently owns and operates 29 radio stations in the Los Angeles, Chicago, Washington, D.C., Seattle, Phoenix, St. Louis, Cincinnati, and Salt Lake City markets. It also owns and operates KSL Television (NBC affiliate) and has operating divisions of Bonneville Communications and Bonneville Satellite in Salt Lake City. Bonneville's motto is "Do good, do well, make a difference, and have fun."

In addition to competing aggressively in major-market broadcasting by structuring its business model on the three principles of building its people, making a difference in the community, and meeting aggressive financial goals, Bonneville also enjoys a longstanding reputation and is known industry-wide for its nationally recognized and award-winning commitment to serving the communities where it broadcasts.

Headquartered in Salt Lake City, Bonneville is known for its innovative business model and is a national leader in providing quality, values-oriented media products.

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