Tuesday, September 21, 2010

JOIN BO MATTHEWS “DAWG PACK” TEAM AT THE LEUKEMIA & LYMPHOMA SOCIETY’S “LIGHT THE NIGHT WALK”



   
            All Team Members Receive A Commemorative Event “Bo-Danna”

ST. LOUIS – 92.3 WIL’s Bo Matthews wants YOU to join his “Dawg Pack” for the “Light The Night Walk” to benefit The Leukemia & Lymphoma Society!

Matthews is one of the St. Louis “celebrity walkers” for the Gateway Chapter of The Leukemia & Lymphoma Society’s 2010 St. Louis walk event, taking place on Friday evening, September 24 at the Forest Park walk, located on the upper Muny parking lot.

The Leukemia & Lymphoma Society (LLS) holds the Light The Night (LTN) Walk each Fall in approximately 240 communities across the United States and Canada, including two walks in the St. Louis area.  Participants carry illuminated balloons – white for survivors, red for supporters and gold to remember a loved one – to honor and commemorate lives touched by blood cancers.

This year the St. Louis area LLS walks will take place at both the upper Muny parking lot in Forest Park and at St. Peters City Centre Park in St. Charles County. The night’s festivities will include live entertainment and music, an appearance and LIVE broadcast from 2:00 until 7:00 pm by 92.3 WIL’s Bo Matthews (at the St. Louis walk location), plus fun activities for children and refreshments. The event kicks off at both locations with Registration beginning at 5:30 pm, with the actual Walk beginning at 7:30 pm.

Leukemia has hit home for WIL’s Matthews. His grandmother has been fighting the disease for the past three years. Matthews comments, "The hard work lands on the shoulders of The Leukemia & Lymphoma Society and those fighting for their lives. Participating in a walk like this can ease the burden of that fight."

As a part of his commitment to the LLS’ mission, Bo Matthews has formed a team for the 2010 walk event, called “Bo’s Dawg Pack”. For just $25, anyone can join his “Pack” and walk that night with Bo. All team members who register as one of the “Dawg Pack” will receive a commemorative “Bo-Danna” to wear at the “Light The Night Walk” event.

LTN Walk Campaign Manager and LLS Deputy Executive Director Cheryl Reale notes, “The Light The Night Walk events help build awareness and raise funds for the approximately 913,000 people in the United States living with a blood-related cancer. Last year, participants in Light The Night Walk raised more than $39 million nationwide.”

Reale adds, “With the help of 92.3 WIL, Bo Matthews and the St. Louis community, the Gateway Chapter hopes to surpass the $600,000 that was raised through the 2009 Light the Night Walk effort.”

For more information about The Leukemia & Lymphoma Society and the “Light The Night Walk” event, contact the local Gateway Chapter at (314) 878-0780 or visit the organization’s event web site at http://www.lightthenight.org/gat/.
And to learn more about “Bo’s Dawg Pack” team and fund-raising efforts LTN, the public may listen   to 92.3 WIL FM, or visit Bo Matthews’ blog on the radio station’s web site at www.wil92.com.

About Bonneville International
Bonneville St. Louis is an affiliate of Bonneville International (www.bonneville.com), which was founded in 1964 and currently owns and operates 29 radio stations in the Los Angeles, Chicago, Washington, D.C., Seattle, Phoenix, St. Louis, Cincinnati, and Salt Lake City markets. It also owns and operates KSL Television (NBC affiliate) and has operating divisions of Bonneville Communications and Bonneville Satellite in Salt Lake City. Bonneville's motto is "Do good, do well, make a difference, and have fun."

In addition to competing aggressively in major-market broadcasting by structuring its business model on the three principles of building its people, making a difference in the community, and meeting aggressive financial goals, Bonneville also enjoys a longstanding reputation and is known industry-wide for its nationally recognized and award-winning commitment to serving the communities where it broadcasts.

Headquartered in Salt Lake City, Bonneville is known for its innovative business model and is a national leader in providing quality, values-oriented media products.

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